Software Product
Marketing
HOME INSTRUCTOR
READING
ASSIGNMENTS PROJECTS
DIRECTIONS
ALUMS RESOURCES
Software Product Marketing (X417) is a ten week
course for current and aspiring product managers to learn and develop skills and
techniques to excel in their roles. Each week we present and discuss one
part of the software product marketing function, with theory, case study,
practical applications and an illuminating guest speaker.
To enroll, call 510.642.4151
|
Class
|
|
Date
|
|
|
|
|
1
|
|
September
26 |
|
|
|
|
2
|
|
October 3 |
|
Sizing a Market and
Using Market Research |
|
|
3
|
|
October
10 |
|
Product
Positioning |
|
|
4
|
|
October 17 |
|
| Competitive Analysis
and Product Definition |
|
|
|
5
|
|
October
24 |
|
Marketing
Requirements Documents |
|
|
-
|
|
October 31 |
|
NO CLASS |
|
|
6
|
|
November
7 |
|
Partnerships
& Business Development |
|
|
7
|
November 14 |
|
Licensing
and Internationalization |
|
|
|
-
|
|
November
21 |
|
NO
CLASS |
|
|
-
|
|
November 28 |
|
NO CLASS: Thanksgiving Holiday |
|
|
8
|
|
December
5 |
|
Pricing
and Distribution Channels |
|
|
9
|
|
December 12 |
|
Product Launch |
|
|
10
|
|
December
19 |
|
Students
Present Final Presentations |
|
|
|
|
|
|
|
|
Copyright (C) 1998-2001 Christine
Kay Wellens ALL RIGHTS RESERVED
Permission to use this web site for students enrolled in the course
is granted.